A lightweight Tinder Lite app is in the works for emerging markets

We’ve seen
Twitter Lite
, and
Facebook Lite
, and many others, and now Tinder is getting in on
the act – it says it’s developing a lightweight version of its
dating app for emerging markets with spotty connections and cheaper
phones.

For big tech companies looking to crack India and other
countries as they get up to speed, a Lite app makes a lot of sense,
so Tinder obviously doesn’t want to miss out.

Details on Tinder Lite are pretty thin on the ground at the
moment, but parent company Match Group has told investors that the
app is going to be out before the end of the year, as
TechCrunch
reports.

As with other Lite apps, the expectation is that it’ll go easy
on bandwidth and storage requirements – you’ll be able to get
Tinder Lite up and running smoothly on just about every phone out
there.

Making Tinder more effective

“It’s a big step forward addressing the needs of consumers
there,”
explained Match Group CEO Mandy Ginsberg
, saying that the new
app would be targeted at growing markets in southeast Asia in
particular.

“Tinder Lite will be a smaller app to download. It will take
less space on your phone, making Tinder more effective, even in
more remote areas or regions. And keep in mind, these are regions
where data usage still comes at a premium.”

Announcing its Q1 2019 results, Match Group said the main Tinder
app is now averaging around 4.7 million paid subscribers, which is
1.3 million more than last year. Tinder Lite could spark even more
growth.

Cutting down on the size and demands of the app likely means
some features are going to be lost along the way, but we’ll have to
wait and see exactly what Tinder Lite does and doesn’t keep from
the main Tinder app.

Source: FS – All Tech News 2
A lightweight Tinder Lite app is in the works for emerging markets