A single mom of three kids started streaming on Microsoft's Mixer service earlier this year. In nine months, she's gained the same number of followers that she had from four years on Twitch. (MSFT, AMZN)

lady Desiree Wright

game changers banner

  • Desiree Wright, a
    37-year-old single mom of three kids, plays piano for thousands of
    people on Microsoft’s
    Mixer streaming service.
  • For years, Wright streamed her music on Amazon-owned
    Twitch, but
    she made the jump to Mixer earlier
    this year. There, she’s gained roughly the same number of followers
    in nine months that she made in four years on Twitch.
  • In an interview with Business Insider, Wright explained why she
    made the jump — and why she recommends anyone considering a
    career in streaming to try Mixer first.
  • Visit Business
    Insider’s homepage for more stories
    .

Two years ago, I met Desiree Wright while walking the show floor
at Bungie’s big
reveal event for “Destiny 2”
in Southern California.

Wright lives in Tallahassee, Florida, with her three kids.

For years, Wright split her time
between giving piano lessons
during the day and streaming even more piano playing at night on
Twitch, chatting with her community and taking song requests until
the early hours of the morning. She was getting around four hours
of sleep daily.

In January, though, Wright made a decision: She was going to
leave Amazon-owned Twitch for a different streaming service called
Mixer, which is run by Microsoft. Tyler “Ninja” Blevins, one of the
most popular video-game players in the world, notably
made the same decision
a few months ago.

“I had planned on trying it out for a month, but I honestly
liked it so much that after two weeks I went ahead and officially
announced that I was going to completely move over,” Wright told
Business Insider in a phone interview.

Read more: Jessica Blevins, the 27-year-old
manager and wife of the most popular video-game player in the
world, reveals the inside story of Ninja’s move to Microsoft’s
Mixer

Wright has no regrets about her decision. In about nine months,
she has accumulated well over 9,000 followers. Wright said it took
four years to get the same number of followers on Twitch.

“If you’re starting out streaming right now, I don’t know
honestly why you would go to Twitch,” she said. “If you’re starting
out brand-new, you should go to Mixer, I feel like that’s a
no-brainer.”

Reasons for moving

Wright said there are two key reasons why she prefers Mixer over
Twitch: Discoverability, and support.

“Twitch is oversaturated. We all know it,” Wright told Business
Insider.

When you visit Twitch.tv,
you’ll see a carousel of featured streamers, popular channels, plus
games and categories you might like. But Twitch doesn’t give
viewers much of an incentive to explore elsewhere.

“Within the music group specifically, we had a lot of the same
viewers that were staying within music, and it was really hard to
get outside people to watch the music directory. So all the music
streamers were kind of sharing the same people,” Wright said. “I
felt like I had a quality stream, quality content, and I was
streaming as much as I could, but just feeling like I couldn’t
really get as far as I wanted to. It was really frustrating. I knew
I could probably grow more, but I have to do these crazy odd hours
and I couldn’t do it anymore. It was not good for my health. “

lady Desiree Wright

Mixer.com, on the other hand,
offers more opportunities to discover new streams, including
curated stations like Channel One that get premium real estate on
the homepage. Channel One is a station run by Mixer itself, and
cycles through random Mixer partners every 15 minutes.

Channel One can have a huge impact on your channel: Wright said
she’s gotten thousands of viewers and hundreds of followers from
being randomly featured there.

“Yesterday, I got hosted by Channel One and I got over 350
followers,” she said. “I was getting maybe a follower on Twitch a
day.”

For streamers, venues like Channel One offer a great way to grow
your audience. Channel One is reserved for Mixer partners only, but
Wright says the requirements to becoming a partner were “a lot more
attainable” compared to Twitch.

The Ninja effect

You may not have heard of Mixer prior to August 1 of this year.
That’s when Tyler “Ninja” Blevins — the most popular Twitch
streamer in the world, at the time —
announced he was leaving Twitch
, the platform where he rose to
fame, for Mixer. 

According to Wright, the impact of Ninja’s decision was almost
immediate: There has been a major influx of not just viewers, but
content creators, too.

“Ninja just brought more awareness [to Mixer],” she said. “I
don’t really think that people are thinking they are going to be
able to get money like him, but I think if they watch his stream
and see how clear and how great it looks, they want to go check it
out, you know?”

While Ninja’s massive following will boost Mixer’s overall
viewership, Wright believes it’s ultimately going to attract more
streamers and content creators because there’s “more potential for
growth.”

lady Desiree WrightMixer encourages discovery, but it also
rewards participation. Simply watching or commenting on Mixer gives
you Sparks, one of Mixer’s in-app currencies, which you can use to
interact with streamers with GIFs and other visual effects. You
earn sparks for every minute you watch on Mixer, which creates a
feedback loop for viewers: The more you watch, the more you can
interact with your favorite streamers.

Mixer has also experimented with viewer incentives, where
streamers could make a certain amount of money based on how many
viewers dropped into their stream, or how many sparks they
accumulated from viewers. These systems continue to change, but it
highlights Mixer’s willingness to create an ecosystem that works
equally well for viewers and creators alike.

“On Mixer, I have a very normal schedule and I can get the same
number of viewers I was getting on Twitch at odd hours, or better
— much better,” she said. “I’m not going to tell everybody to go
switch to Mixer. I think it’s a very individual decision. But when
I tried it out, I just knew at that point this is the right fit. So
I went with it quickly because I had felt like I had done
everything that I could do on Twitch.”

Desiree Wright streams
on Mixer
starting around 10 a.m. Eastern on Mondays, Tuesdays
and Fridays, and afternoons on Wednesdays and Thursdays.

SEE ALSO: Meet
‘Lady Desirée,’ a single mother of three whose life changed after
posting a video to YouTube

DON’T MISS: Jessica
Blevins, the 27-year-old manager and wife of the most popular
video-game player in the world, reveals the inside story of Ninja’s
move to Microsoft’s Mixer


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Source: FS – All Tech News
A single mom of three kids started streaming on Microsoft's Mixer service earlier this year. In nine months, she's gained the same number of followers that she had from four years on Twitch. (MSFT, AMZN)