Amazon in 2015 launched its own artificial shopping holiday to
commemorate the company’s 20th anniversary. Dubbed Prime Day, the
event promised deals akin to Black Friday but largely disappointed.
The e-commerce giant redeemed itself a year later and in 2018,
moved to a 36-hour format to give shoppers even more…
Source: FS – All Tech News
Amazon's Prime Day will span 48 hours this year