Anker undercuts Apple with new USB-C to Lightning cable

Apple has only just started sanctioning official third-party
USB-C to Lightning cables under its MFi program, and this one might
have the best reason to exist yet. Anker has announced the
PowerLine II USB-C to Lightning cable
, which at $15.99 is
cheaper than Apple’s $19 official equivalent. The three-foot-long
white cable also comes with a lifetime warranty.

Quite a few MFi USB-C to Lightning cables have been announced
since CES, but the offerings so far from companies like
Belkin, Griffin
, and
even Anker itself
have focused on things like braiding and
durability, which has caused them to be priced at over $20. Price
is one of the main reasons people go to companies like Anker in the
first place, so anything that lowers the ceiling for…

Source: FS – All Tech News 2
Anker undercuts Apple with new USB-C to Lightning cable