Apple today unveiled a
revamped Apple News app which now includes a premium tier called
Apple News+, offering access to over 300 magazines and newspapers
for $9.99 per month. At launch, the subscription includes magazine
titles like Bon Appétit, People and Glamour, along with top
publishers like The Wall Street Journal and Los Angeles Times,
TechCrunch’s premium product, Extra Crunch, is among the new
participants. Others highlighted on stage include theSkimm,
GrubStreet, The Highlight by Vox, The Cut, and Vulture.
“When we created Apple news over three years ago, we wanted to
provide the best way to read the news on your iPhone and iPad,”
said Apple CEO Tim Cook, in introducing the company’s plans for
Apple News+. “And we felt we can make a difference in the way
that news is experienced and understood – a place where the news
would come from trusted sources and be curated by experts,” he
The subscription introduces a new design feature called “Live
Covers,” which shows animated images instead of static photos for
the magazine’s cover. Inside the digital magazine’s pages,
readers can view a table of contents, swipe through beautifully
designed pages filled with text, photos and infographic content,
and more. The experience looks very much like the popular digital
magazine app, Flipboard.
The magazine publishers can also express their own unique look
and feel through their design and photography, noted Apple designer
Wyatt Mitchell, in presenting the new feature.
The News+ tab is where you can begin to explore the available
magazines, while the Today tab features more recommendations of
articles and issues. The service will also customize itself to your
interests, but won’t do so by tracking what you read.
Instead, Apple says the service will download groups of articles
from its servers. And then it uses on device intelligence to make
recommendations. That means Apple won’t know what you read and
won’t allow advertisers to track you either.
When you subscribe, your whole family can access the magazines
through Apple Family Sharing, for the same price.
Apple had signaled its intention to enter the premium news
subscription businesses when it
acquired digital newsstand startup Texture in spring 2018.
reports surfaced that Apple was planning to relaunch
Texture’s product as part of the existing Apple News application.
The company had been courting high-profile publishers, but industry
reaction was mixed.
That appears to remain the case as the service goes to launch.
While it does offer The Wall Street Journal –
announced ahead of today’s event – other top publishers
like The New York Times and
The Washington Post have chosen not to participate.
Apple News+ is available today in the U.S. and Canada, starting
today. In Canada, The Star is participating. Later this year, Apple
News+ will arrive in Europe, starting with the UK, and
Source: FS – All Tech News 2
Apple unveils its .99 per month news subscription service, Apple News+