At $899, the new MacBook Air isn't just a good deal, it solidifies the laptop's legacy

When Apple first debuted the newly redesigned MacBook
Air in 2018
, I quickly reacted
rather strongly
to the laptop’s price and
specifications. The original MacBook Air, after all, had been the
most affordable laptop for years, only to be revived at an
inaccessible price.

However, Apple has grown quite aggressive with pricing the
2019
MacBook Air
model soon after its release this season, just
as it did shortly after launching the original MacBook Air. Not
only did Apple bring the standard price
down by $100 or £100
in July, now the laptop is
available for just $999 to start on the
company’s online store
.

While we’re at it, Best Buy has been seen repeatedly selling

the 2019 MacBook Air for just $899
in the US –
essentially where the original MacBook Air was priced in its
prime.

What I once thought was an opulent product trying to demand
attention from budgeted buyers with the ‘Air’ title (which was
so deeply associated with affordability) has, at last, lived up to
that legacy of value. If you can find the 2019 MacBook Air for just
$899 or similarly priced elsewhere, you’re looking at a fine –
dare we say premium – laptop with some luxury features and just
enough processing power for basic computing tasks and forms of
entertainment.

In short, that price makes the 2019 MacBook Air much, much
easier to recommend as an option against similarly-priced
Windows 10
laptops. The MacBook Air is well positioned
to once again become as accessible of a path into Apple’s
computing world as it once was.

Dell XPS 13

The early 2019 Dell XPS 13.

Sizing up the competition

The $999 – or $899, if you’re lucky – MacBook Air comes
with the company’s newest True Tone, Retina 13.3-inch display
driven by a fanless, dual-core Intel Core i5 processor (CPU) and
8GB of memory (RAM). The laptop comes with 128GB of flash storage,
accessed by two Thunderbolt 3 ports, and offers Touch ID biometric
login with a fingerprint sensor in the power button. Naturally, the
MacBook Air comes in Apple’s iconic and luxurious, all-aluminum
chassis design.

First of all, the
Dell XPS 13
isn’t even available for as low as the
MacBook Air is, at the time of writing, on Dell’s online store.
For $1,199 –
or $1,055.99 in a current promotion
– the XPS starts
with a Full HD (1,920 x 1,080), 13.3-inch display with 8GB of RAM
and a quad-core Intel Core i5 CPU with 256GB of storage. While it
has no fingerprint sensor, the laptop does have two Thunderbolt 3
ports in addition to a USB-C port and microSD card reader. The lid
of the XPS 13 is a matte aluminum, but the inside is comprised of a
rubbery-feeling carbon fiber material. 

Comparing these two laptops is not apples to apples, but if
it’s a high resolution display and premium features like
fingerprint login that you seek, it’s difficult to beat the
MacBook Air here. This was not necessarily the case were you to
compare these two laptops at both of their starting points last
year.

MacBook Air 2019

That’s one helluva laptop for $899 (or
£1,011
).

MacBook Air: the amazing, (more) affordable Apple laptop again

Apple would be wise to keep this pricing scheme up, as it would
put the company in a much more favorable position when looking at
it against competing flagship laptops. But, more importantly,
it’s just right to have the – in many eyes – inimitable Apple
experience priced more accessible to more people.

I appreciate that Apple is trying to do this beyond even price
cuts, with a trade-in program for old Apple hardware in which an
old Mac computer can get you as much as $1,400 toward a new Mac
device. If you have enough old Apple gear in your house – ideally
that you don’t use – that’s eligible for trade-in, you could
shave a considerable amount off the already-reduced price.

Then, there’s the
Apple Card
or Apple’s Barclay’s
financing
options, both of which could help you pay for the
MacBook Air purchase over time without interest, so long as you pay
off the balance on time monthly and in total within a year’s
time.

Finally, with
Black Friday
and Cyber
Monday
looming on the horizon, it’s high time for Apple
to drive the price of its most affordable laptop today down a bit
further. 

I frankly didn’t think we’d see laptops with display
resolutions at this density for such a price for another few years.
After all, the
13-inch MacBook Pro
has been around for years at the
very same Retina display resolution and at a much less approachable
price for most people.

If you, like me, balked a bit at the initial price of the
MacBook Air when it debuted in 2018, but appreciated it as a laptop
on its face, Apple has made it a lot easier for you to buy into its
arguably robust computing experience. I’ve certainly had one in a
few online shopping carts over the last few weeks.

Source: FS – All Tech News 2
At 9, the new MacBook Air isn't just a good deal, it solidifies the laptop's legacy