STREAMING video game services like Google Stadia won’t hold a candle to dedicated consoles like the next Xbox, according to Microsoft.
According to The Daily Telegraph, Xbox marketing boss Mike Nichols dismissed new competitors saying they “don’t have the content”.
He emphasised that while streaming services had their place “you’ll get the best experience with local processing power”.
The difference will be the same as that from using a dedicated hi-fi system to play music as opposed to streaming music Spotify to a low-quality speaker, he said.
Microsoft showed off its own streaming platform xCloud in a recent demo showing a top-tier console-exclusive racing game running on a mobile phone, but these sorts of services will only supplement consoles rather than replacing them.
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Xbox chief Phil Spencer sent a reassuring message to staff after the big Google reveal saying the company planned to “go big” at this year’s E3.
The Telegraph report also claims that Microsoft is negotiating deals with other developers so that games not on Xbox could come to xCloud.
Nichols said that the likes of Google would struggle to get similar deals to bring games to its platform because it doesn’t have established relationships with developers.
Elsewhere in gaming we recently revealed how a gaming headset is letting real-life soldiers see through walls, how the PS5 and Xbox 2 could be ready sooner than we thought, and why they could be the last games consoles you ever have to buy.