Whole Foods is swiftly transforming under Amazon‘s control.
Amazon’s $13.7 billion acquisition of Whole Foods formally went through in August.
The changes began immediately, from cutting costs to internal restructuring.
And, in the months since August, Amazon has only accelerated the pace of change.
Here’s what changes have been revealed so far — and how they’ll affect Whole Foods shoppers.
Whole Foods immediately cut prices.
The day the acquisition went through, prices of many Whole Foods staples immediately dropped. Some price tags decreased by up to 40%.
An identical basket of items from a Whole Foods location in Brooklyn went from $97.76 pre-acquisition to $75.85 post-acquisition.
The grocery stores began selling Amazon Echos and Echo Dots.
According to Amazon, the popular voice-controlled speaker system will be available at select Whole Foods locations. A Brooklyn location advertised the Amazon Echo as the “pick of the season” the day the acquisition was completed.
In November, more than 100 stores started selling even more Amazon tech.
These Whole Foods stores now sell products including the Amazon Echo, Echo Dot, Fire TV, Kindle e-readers, and Fire tablets.
Whole Foods is offering major discounts on these Amazon products the week leading up to Black Friday. Whole Foods’ pre-Black Friday deals include $20 off the Echo Dot, $20 off the new Amazon Echo, and $30 off the Kindle Paperwhite.