Instagram: beware of bad influencers…

The picture-sharing site and its ilk are full of celebs peddling
products and not being open about what they get in return. Will
regulation help?

The sun-drenched beaches of Exuma gleamed as brightly as the
skin of the world-famous supermodels stretched out on yachts or
dancing around flickering fires in the promotional video for
Fyre, the glamorous music festival turned shambles
turned scam that became the subject of the Netflix documentary
Fyre: The Greatest Party That Never Happened.

The likes of Bella Hadid, Kendall Jenner and Emily Ratajkowski,
all of whom have significant followings on Instagram and other
social networks, were co-opted by the festival organiser Billy
McFarland – now serving six years in prison for fraud – into
posting plain orange squares to Instagram in a campaign to build
anticipation for the festival, which it was promised would be held
in the Bahamas in 2017.

Source: FS – All Tech News 2
Instagram: beware of bad influencers…