Pinterest launches a new ‘Lite’ app for emerging markets

Pinterest is
the latest tech company to introduce a “Lite” version of its
mobile application to meet the needs of users in emerging markets.
With
Pinterest Lite
, launched on Monday, users will benefit from a
faster download and an app that takes up less storage space on
their mobile device, the company says.

Pinterest previously offered a Pinterest Lite app on Google
Play, but this app was pulled a year ago, according to
data from App Annie
.

The new Pinterest Lite app is actually Pinterest’s Progressive
Web App (PWA) that’s been made available to Google Play users as
a download, the company tells TechCrunch.

This is a project that’s been underway for some time,
according to a
post
last year on Pinterest’s Engineering blog. There, the
company acknowledged that its mobile web experience had been
“terrible” and in need of an update.

In July 2017, Pinterest formed a team to rewrite the mobile web
app from scratch as a PWA. It said this would offer a better
experience for people in low-bandwidth environments and on limited
data plans.

Screen Shot 2019 10 09 at 2.18.08 PM

The Pinterest Lite mobile app is available today to Android
users in Peru, Argentina, Colombia, Chile and Mexico, and clocks in
at a tiny 1.4 MB. The main Pinterest app’s size varies by device
on Android, but is significantly larger. On iOS, it’s 143.1 MB,
for comparison’s sake.

“The goal is to bring Pinterest to everyone around the world
so they can discover inspiration related to their interests
wherever they might be,” a Pinterest spokesperson said, when
reached for comment about the Pinterest Lite launch.

Pinterest is now one of many top publishers who offer a
“Lite” version of their flagship apps.

Google has a full suite of lightweight “Go”-branded apps,
like Google
Go
, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google
Assistant Go. There’s also Facebook
Lite
Instagram
Lite
Messenger
Lite
Twitter
Lite
Uber
Lite
Spotify
Lite,
 TikTok
Lite
, Skype
Lite
, and
LINE Lite
, to name a few others.
Tinder had also said
earlier this year it was working on a

Tinder Lite app
to better serve the Indian market. That app
quietly
launched
over the summer.

Offering a Lite app is a baseline requirement these days for
competing in emerging markets.

Pinterest, in particular, has been working to expand its global
footprint, and recently
reported
international revenue was up 199% to 24M in Q2, and
international monthly users were up 38% to 215 million, out of a
total of 300 million users. However, the U.S. continues to drive
the majority of Pinterest’s revenue, contributing $153M of the
total $261M reported in Q2.

Image credit: Pinterest 

Source: FS – All Tech News 2
Pinterest launches a new ‘Lite’ app for emerging markets