PR Newswire's APAC Survey Reveals Content Quality is the Top Priority for Journalists

Asia-Pacific (APAC) journalists (25%) rate content quality – not readership metrics – as their number one key performance indicator (KPI). Other important parameters include a target number of original news stories and social media engagement. Press releases continue to be the most…

Source: prnewswire
PR Newswire's APAC Survey Reveals Content Quality is the Top Priority for Journalists