RIYADH: With the dawn of the age of information technology, many aspects of human life have turned upside down. From work culture to personal life, everything has undergone a rapid transformation.
In such a situation, the importance of research and statistics has increased manifold. In order to cope with the challenges of today’s world, different organizations have emerged around the globe. They are focused on gathering data and information and analysis of those statistics to gauge public views and to understand popular choices. On the basis of their findings, they help the public and private sectors make informed decisions.
The announcement of Vision 2030 has put Saudi Arabia on the fast track to progress thus creating the need for specialized research and communications firms.
Global Think Group is one such company founded with the sole purpose of catering to the needs of the Kingdom.
It was launched two months ago by Andrianna Dafnis and Marco Binenti. The duo has extensive experience of working in the Saudi market. Prior to the launch of their own company, they were associated with a Riyadh-based research and publishing company.
Dafnis is a communication specialist while Marco is an economist with a large network of contacts and access to useful data resources. It is a perfect combination needed to fulfill various information requirements of the private and public sectors.
Keeping in view the rapid pace of development in Saudi Arabia, they launched their company to utilize their skills in an effective manner.
“Saudi Arabia is moving so fast right now and it is so difficult to keep up (with the pace),” said Dafnis.
The partners said they used to receive offers for freelance jobs due to their contacts and resources but their official commitments prevented them from accepting those assignments.
Due to the huge demand for their skills, they thought of launching their own business.
“We are trying to bridge the gap between economic research in Saudi Arabia and the business sector,” said Binenti.
They are focused on the Saudi market and planning to hire local talent for their fast-expanding business.
“We are building our capacity. Our dream, which makes us different from other companies, is that we are focused on Saudi Arabia. We opened up a corporate entity here in Riyadh. We don’t have any branch in America, or Dubai. Everything is here. And we want to expand from here. We don’t want to expand from New York to Saudi Arabia. We want to expand from Riyadh to New York,” said Dafnis.
“We are counting a lot on Saudi talent, on finding it and making it grow with us in our company.”
Through their company, they have helped build many bridges internationally and locally such as helping their client Maven Marketing to bring Ronaldinho to Saudi Arabia for Misk Global Forum.
The Global Think group has many clients from the government and private sectors and the list is growing.
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Source: – arabnews
Startup of the Week: Global Think Group – Bridging the information gap