Twitter announces expansion to MENA video content with over 16 partnerships

At its first TwitterFronts event for the Middle East and North
Africa, Twitter unveiled over 16 premium video content
collaborations across sports, entertainment and news.

“Across the world, we find that Twitter’s audience leans in to
our partners’ premium real time video and our advertisers
appreciate aligning with our brand safe inventory; whether via
global-firsts originating from MENA which include custom
productions which position brands as viable distribution partners,
or by accessing original programs and video highlight clips. This
event is a great way to celebrate that momentum with our
partners,” said Twitter Head of Content Partnerships, EMEA, Theo
Luke.

Recent research conducted by Toluna – a consumer insights
company – revealed that up to 72% of Twitter users in KSA and UAE
and 62% in Egypt consider Twitter as one of their main sources for
online video content.

The newly announced deals include those with MBC Group and AMS,
Abu Dhabi Media, and Dubai Media Inc., as well as several new and
live original productions to be released exclusively on Twitter
during Ramadan.

Source: FS – All Tech News 2
Twitter announces expansion to MENA video content with over 16 partnerships